Gender BLIND SPOTS
Gender Blind Spots At an anthropology lecture, one of the professors held up a photograph of an antler bone with 28 markings on it. ‘This is alleged to be man’s first attempt at a calendar.’ To...
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3 Ways To Apply Behavioural Sciences
A discipline that is slowly becoming mainstream in solving business problems. Behavioural science can be applied at three levels 1. Tweaks/ nudges - Subtle interventions or important little changes 2. Adding motivation - By understanding the...
SIGNALLING
“Today, depending on group norms and circumstances, status can be derived from factors as diverse as academic achievement, one’s skills as a sea turtle advocate, and even the ability to drink a lot of...
10 Commandments Of EMOTIONAL BRANDING By Gobe
PS- These are slightly modified, to accommodate our views and may not be an authentic reflection of the book. THE 10 COMMANDMENTS 1. Think Human, not consumer or customer - Humans live, customers only buy - The idea...
How Brands BUILD CULTS
How Moleskine Became a CULT BRAND Ever seen a ruled notebook being kept locked up, well that's what Moleskines have achieved...
Learner’s From A DATING APP
3 things businesses could learn from how people (Consumers) engage with a ‘Dating app’. These are thoughts that were sparked while reading about how a game theorist would evaluate a dating app. The Context Due to Covid...
MASLOW’S HIERARCHY OF NEEDS
I know for most this feels like Marketing 101, but the idea here is not to explain the model, but challange it. Maslow’s - Hierarchy of Needs A well known theory on human motivation, the model...
PROSILIENCE
This comes from Rory Sutherland who many believe is one of the sharpest people in marketing and a brilliant speaker. He says that organisations have to think and build resilience - in simple terms the...
NPS – Net Promoters Score
A quick definition- NPS is a metric many companies use to measure customer affinity Depending on who you speak to, it is seen as a de facto survey question for growth, loyalty, satisfaction etc. The question...