A discipline that is slowly becoming mainstream in solving business problems. Behavioural science can be applied at three levels 1. Tweaks/ nudges - Subtle interventions or important little changes 2. Adding motivation - By understanding the...
“Today, depending on group norms and circumstances, status can be derived from factors as diverse as academic achievement, one’s skills as a sea turtle advocate, and even the ability to drink a lot of...
PS- These are slightly modified, to accommodate our views and may not be an authentic reflection of the book. THE 10 COMMANDMENTS 1. Think Human, not consumer or customer - Humans live, customers only buy - The idea...
How Moleskine Became a CULT BRAND Ever seen a ruled notebook being kept locked up, well that's what Moleskines have achieved...
3 things businesses could learn from how people (Consumers) engage with a ‘Dating app’. These are thoughts that were sparked while reading about how a game theorist would evaluate a dating app. The Context Due to Covid...
I know for most this feels like Marketing 101, but the idea here is not to explain the model, but challange it. Maslow’s - Hierarchy of Needs A well known theory on human motivation, the model...
This comes from Rory Sutherland who many believe is one of the sharpest people in marketing and a brilliant speaker. He says that organisations have to think and build resilience - in simple terms the...
A quick definition- NPS is a metric many companies use to measure customer affinity Depending on who you speak to, it is seen as a de facto survey question for growth, loyalty, satisfaction etc. The question...
Let's start with a small poem to give you sense. One who knows and knows that he knows… his horse of wisdom will reach the skies. One who knows, but doesn’t know that he knows… he...
