Research shows that mind-wandering is an important cognitive process and can lead us to new ideas or innovations. One way of mind wandering is ‘unguided attention’ where our thoughts meander from one topic to another. And...
Even within the tech universe, the products that really do well are often Hybrids. Think high end cameras, touch screens or why the humble mouse was so indispensable. Even though Steve Jobs may have hated buttons,...
Some fascinating thoughts on '2 Brands That We All Admire'. The ‘New Coke’ Marketing Mistake - that become their greatest move Most of us are aware that coke was originally developed while trying to find a...
‘Advertising framework’ by Accel Partners (An American Venture capital firm) All inputs based on analysing branding activities and ads of companies within their portfolio including Swiggy, Bluestone, Flipkart, Myntra etc. Advertising Framework - Accel Partners 1. There...
An approach to innovation necessarily goes through four stages and each stage requires wearing a very different hat. A. The Exploration / Wanderer stage - Starts with an insight seeking outlook - Explores connects in and around...
