At Urban Company we had the opportunity to work with the Ormax team. The mandate was simple, but ambiguous, what was the user and non user sentiment towards the UC Salon services. The depth and rigor with which the team operated in giving us the sharpest insights was amazing! From the CEO right down to the team executing, every member put in efforts to gain this understanding and come back with a lot of conviction on the strong user insights. The analysis helped in strategising our communication across ATL and digital over the next year and helped us achieve triple digit growth for the category.

Through the communication testing techniques employed by Ormax, we have been able to hone in on our central brand message. The learnings have been action-oriented and have helped make OLX communication more engaging and relatable. Ormax Expressive, through its unique testing methodology, helped us understand how to maintain viewers’ attention. These learnings have immediately been incorporated in our creatives.

To me, Ormax is much more than a research company. For 18 years they have been our strategic partners. On all our products. Their clarity of thought and ethics have benefited us enormously and they are now a valued part of our team.

Ormax has been our Consumer insight partner for the past several years, and has assisted our teams across multiple initiatives. We think of Ormax as a strategic partner that’s integrally involved in our success. They helped us map out an effective plan, delivering actionable insights flawlessly on-time, always friendly and flexible in their approach. Ormax provides nuanced consumer insights that paint a clear picture of the gaps and opportunities prevailing in the segment with a clear path forward. We look forward to working with them on more exciting initiatives in the months ahead.