Why work with us?
Over 37 years of helping brands understand consumers
Playstorming Techniques are created, visualised, customised and designed By An Expert Team Of Mothers, Child Psychologists, psychoanalysts, educationists, children content creators
Case Study:
Getting the strategic thinking right in the ad – makes communication testing an essential tool for all marketing folks!
It is NOT about the likeability of the ad.
At Ormax, for 37 yrs., we have said this – To test the ad for the stated communication objectives defined by the brand.
Case Study:
The case of the company that aimed to change car buying habits – CarDekho, 2019
Finalists for the MRSI Golden Key Awards – Communication Impact
Entrepreneurs and organisations spend a lot of time & investment creating products. Is there really a need for these products? Who really is the customer for these products?
Case Study:
The case of the company that sought to understand the women in the shadows – Rio Pads, 2020
Finalists for the MRSI Golden Key Awards – Business Impact
A category is an ecosystem in which the brand / product lives. Getting these two fundamental questions right is critical for any brand:
1. Who am I in their lives?
2. What role do I play in their lives?
This understanding helps the brand identify product, positioning, marketing and communication opportunities to craft the right strategy!
Case Study:
Brands need to constantly evolve in order to stay relevant to their target audiences.
We have worked with brands such as Thums Up, Kothari Inner Wear, Parsi Dairy Farm.